The UK Digital Ad Market Grew Fast in 2025 as the Media Mix Shifted
Looking at last year’s advertising data, the UK digital ad market delivered strong growth in 2025, but the headline number comes with an important qualifier. Based on AdClarity by BIScience tracked market data, total measured spend across Social, Display, Video, CTV, and In-App ads reached approximately $21.8B in 2025, excluding search and retail advertising. Because […]
Effortless Ad Intelligence: From Data Overload to Clear AI Insights
Ad intelligence depends on strong data, but the bigger challenge is turning that data into clear, usable answers. Teams still spend too much time navigating reports, applying filters, exporting charts, and translating findings for stakeholders who do not work inside the platform every day. The result is a familiar bottleneck: analysts become the gatekeepers of […]
Inside the Digital Mix – How Leading Verticals Use CTV
Overall CTV spend tells one story. The way individual categories use CTV tells another that is actionable. Some sectors already give CTV a central role in budgets, while others are still experimenting at the edges. Understanding those patterns helps marketers decide whether to follow, stretch, or deliberately diverge from category norms. AdClarity data shows that […]
AdClarity Adds US Linear TV to Its Cross-Media Ad Intelligence Platform
AdClarity now unifies digital and TV ad intelligence in the US through one cross-media platform, powered by an all-new TV Intelligence Suite. For many brands, TV is still the largest single line item in the media budget, yet it often sits outside digital competitive tools. Teams can easily see what rivals do on social, video, […]
Follow the Money – How CTV Budgets Shifted in the Last Two Years
Viewer behavior has already moved decisively toward streaming. The next question is whether budgets have followed. Between 2024 and 2025, AdClarity data shows that CTV ad spend in the United States rose from about 46.9 billion dollars to roughly 51.3 billion dollars, an increase of just over 9 percent in a single year. That tells […]
Streaming Took Over the Living Room: Now What?
CTV is no longer a side note in the media plan. As streaming takes over the living room, CTV has become a primary environment for reach, brand building, and measurable performance. Viewers are not thinking in terms of channels. They simply open an app on the main screen and press play. At the same time, […]
Fewer Blind Spots: The Real Job of Ad Intelligence
Every conversation I have with marketing and growth leaders comes back to the same problem. It is not that they lack tools or dashboards. It is that they still feel they are making big decisions with partial information. In our recent AdClarity webinar, I summarized this as three market challenges: data, efficiency, and money. All […]
Why Digital Media Teams Still Miss the Full Picture
Most organizations see only partial advertising signals. That leads to fragmented insight, slower decisions, and missed opportunities. The challenges typically fall into three buckets
See What Competitors Are Really Trying to Achieve
Most competitive intelligence tools stop at the “what” and “where”. Some of them can show you which brands are active, how much they spend, and which creatives they rotate. What they do not expose is the “why”. Is that flood of video impressions about long-term brand building, or is it a short performance push? Without […]
Inside 2025 US Digital Ad Spend and What It Means for 2026
As we look back at 2025 from the start of 2026, our proprietary data shows a US digital ad market that grew modestly in total, but shifted sharply in how budgets were allocated. Across social, display, online video, and Connected TV, spend reached about 164.3 billion dollars in 2025, up roughly 4 percent from 157.9 […]
Where Digital Ad Budgets Really Went in 2025
In this post, we look back at the past year and highlight the key digital advertising trends that defined 2025. One thing is clear: digital advertising did not slow down, it just became smarter. Looking across AdClarity’s data for different industries, you see the same patterns repeat. Those patterns tell a broader story about how […]
AdClarity Introduces Connected TV Ad Intelligence for the U.S. Market
We are excited to share that AdClarity now includes Ad Intelligence for Connected TV (CTV) in the U.S. market! With this addition, streaming and OTT environments sit alongside display, video, social, and mobile in one view, so you can finally see how CTV really fits into your digital mix. Bringing Streaming into a Unified View […]
AdClarity Launches Ad Click-Through Rate Competitive Intelligence
We are happy to share that AdClarity now includes Ad Click-Through Rate (CTR) Competitive Intelligence, giving you a way to benchmark real engagement across digital campaigns. The new capability is powered by our global, opt-in panel of 30 million users, tracking online behavior across devices for display, video, social, mobile, and in-app ads. AdClarity is currently the […]
Five Quarters That Reshaped U.S. Online Marketplaces
Holiday season is when online marketplaces either cement loyalty or lose shoppers to faster, louder competitors. AdClarity’s latest outlook on U.S. online retail marketplaces shows that Q4 2025 digital ad spend is expected to reach roughly 2.15 to 2.25 billion dollars, about 10 percent higher than last year’s peak. Holiday Spend Is Moving Faster […]
Inside Five Quarters of U.S. Hotel Digital Spend
Over the last five quarters, U.S. accommodation and hotel advertisers have quietly reshaped how and where they spend. From Q3 2024 to Q3 2025, digital budgets shifted heavily into Connected TV and social, impressions exploded past 200 billion, and a small group of brands set the tone for the category.
How U.S. Hotel Brands Can Win the Q4 2025 Holiday Rush
Holiday travel demand is building, and digital budgets in U.S. accommodation and hotels are already shifting to capture it. AdClarity’s latest analysis shows that Q4 2025 digital ad spend in the category is projected to reach around 400 million dollars, up roughly 22 percent from Q4 2024.
Q3 2025 Leaders in U.S. Restaurant and Delivery Advertising
Digital competition in the U.S. restaurants and delivery space is heating up fast. In Q3 2025, these brands invested about 1.85 billion dollars in digital advertising, with just a handful of players shaping a large share of the conversation.
September’s Top Grocery Advertisers Reveal a Shift in Digital Strategy
The U.S. grocery category is in a race for attention, and September’s digital ad data shows just how aggressively brands are competing. AdClarity’s latest view into the market reveals who is spending, where they are investing, and how strategy is evolving as shoppers split their time between aisles and apps.
September’s Top Advertisers in U.S. Restaurants
The U.S. restaurants and delivery category stayed intensely competitive in September 2025, with a small group of brands driving a disproportionate share of digital visibility. AdClarity’s latest snapshot shows how much they spent, where they showed up, and which tactics are winning the fight for hungry consumers’ attention.
