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Over the last five quarters, U.S. accommodation and hotel advertisers have quietly reshaped how and where they spend. From Q3 2024 to Q3 2025, digital budgets shifted heavily into Connected TV and social, impressions exploded past 200 billion, and a small group of brands set the tone for the category.
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Investors hear about “clickstream data” in almost every alternative data pitch. On paper, it all sounds similar: large panels, billions of events, coverage across major…
Most organizations see only partial advertising signals. That leads to fragmented insight, slower decisions, and missed opportunities. The challenges typically fall into three buckets
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Most competitive intelligence tools stop at the “what” and “where”. Some of them can show you which brands are active, how much they spend, and…
