We are seeking an experienced, hands-on Marketing Manager to join our marketing team for a full-time maternity leave cover. In this role, you will manage digital marketing operations and campaigns, drive marketing automation and lead nurturing, and coordinate website and performance marketing activities across multiple channels.
You will collaborate closely with Product Marketing, Sales, designers, and external partners to deliver high-quality marketing programs and materials. This is an opportunity to take ownership of diverse marketing activities within a global B2B technology company.
Key Responsibilities
- Manage day-to-day HubSpot operations, including marketing automation, email campaigns, workflows, segmentation, and lead nurturing.
- Oversee company websites and landing pages, coordinating updates with external developers and supporting conversion rate optimization (CRO) and A/B testing.
- Collaborate with the external PPC agency on campaign execution, performance reviews, optimization opportunities, and marketing assets.
- Manage external agencies and freelancers across PPC, web development, HubSpot, and design, ensuring quality and timely delivery.
- Partner with Product Marketing and designers to create professional, brand-consistent marketing and sales materials.
- Independently plan and execute webinars end to end and support industry conferences and events.
- Use AI tools to streamline workflows, improve efficiency, and support ongoing marketing execution.
