What Video CPMs Reveal About Premium Attention
Video remains one of the most competitive areas of digital advertising, but not every audience costs the same to reach. AdClarity by BIScience data from Q4 2025 shows clear differences in US video ad CPMs across major industries. Video ad CPM, or cost per thousand video ad impressions, is more than a pricing metric. It […]
Five Quarters That Reshaped U.S. Online Marketplaces
Holiday season is when online marketplaces either cement loyalty or lose shoppers to faster, louder competitors. AdClarity’s latest outlook on U.S. online retail marketplaces shows that Q4 2025 digital ad spend is expected to reach roughly 2.15 to 2.25 billion dollars, about 10 percent higher than last year’s peak. Holiday Spend Is Moving Faster […]
