Inside 2025 US Digital Ad Spend and What It Means for 2026

As we look back at 2025 from the start of 2026, our proprietary data shows a US digital ad market that grew modestly in total, but shifted sharply in how budgets were allocated. Across social, display, online video, and Connected TV, spend reached about 164.3 billion dollars in 2025, up roughly 4 percent from 157.9 […]