AI Agents Are Coming for Media Buying. Who Is Watching Them?
Agentic media buying is no longer a future trend. It is moving from theory to market reality. IAB Tech Lab has released its agentic roadmap. PubMatic introduced AgenticOS. Reddit launched Max Campaigns. Microsoft has made clear that the traditional DSP model no longer fits the agentic future. More campaign decisions will be made, optimized, and […]
