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Every conversation I have with marketing and growth leaders comes back to the same problem. It is not that they lack tools or dashboards. It is that they still feel they are making big decisions with partial information. In our recent AdClarity webinar, I summarized this as three market challenges: data, efficiency, and money. All three show up every day in how teams plan, optimize, and report on campaigns.
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CTV is no longer a US-only planning story. Streaming audiences, platforms, and advertiser investment are growing across regions, and teams need a clearer way to…
Agentic media buying is no longer a future trend. It is moving from theory to market reality. IAB Tech Lab has released its agentic roadmap….
