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Holiday travel demand is building, and digital budgets in U.S. accommodation and hotels are already shifting to capture it. AdClarity’s latest analysis shows that Q4 2025 digital ad spend in the category is projected to reach around 400 million dollars, up roughly 22 percent from Q4 2024.
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CTV is no longer a US-only planning story. Streaming audiences, platforms, and advertiser investment are growing across regions, and teams need a clearer way to…
Agentic media buying is no longer a future trend. It is moving from theory to market reality. IAB Tech Lab has released its agentic roadmap….
