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Over the last five quarters, U.S. accommodation and hotel advertisers have quietly reshaped how and where they spend. From Q3 2024 to Q3 2025, digital budgets shifted heavily into Connected TV and social, impressions exploded past 200 billion, and a small group of brands set the tone for the category.
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CTV is no longer a side note in the media plan. As streaming takes over the living room, CTV has become a primary environment for…
Every conversation I have with marketing and growth leaders comes back to the same problem. It is not that they lack tools or dashboards. It…
Clickstream data now sits at the heart of how data companies, platforms, and research teams understand digital behavior. It feeds market intelligence, product analytics, competitive…
