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Over the last five quarters, U.S. accommodation and hotel advertisers have quietly reshaped how and where they spend. From Q3 2024 to Q3 2025, digital budgets shifted heavily into Connected TV and social, impressions exploded past 200 billion, and a small group of brands set the tone for the category.
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CTV is no longer a US-only planning story. Streaming audiences, platforms, and advertiser investment are growing across regions, and teams need a clearer way to…
Agentic media buying is no longer a future trend. It is moving from theory to market reality. IAB Tech Lab has released its agentic roadmap….
