We are happy to share that AdClarity now includes Ad Click-Through Rate (CTR) Competitive Intelligence, giving you a way to benchmark real engagement across digital campaigns. The new capability is powered by our global, opt-in panel of 30 million users, tracking online behavior across devices for display, video, social, mobile, and in-app ads. AdClarity is currently the only ad intelligence platform in the world that supports competitive ad CTR benchmarking.
Adding CTR to a Complete Performance View
Until now, AdClarity has shown you who is spending, where they advertise, and which creatives they run. With CTR now integrated alongside ad spend, impressions, CPM, and share of voice, you can see how those campaigns actually perform on a core engagement metric in one place.
Because CTR is measured from real user behavior across 51 markets, you get a grounded view of how often people click, not just how often they are exposed. That makes it easier to benchmark your own results against competitors and the broader market instead of relying on isolated platform reports.
