Event Impact Research

Event Impact Research

Measure how global, local, or brand-specific events change real consumer journeys using Consumer Behaviors and BIScience’s panel.

Quantify Event Effects

Link news, promotions, policy changes, or disruptions to measurable movements in visits, searches, and purchases across affected brands and categories.
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Global Event Tracking

Study reactions to global shocks or headlines.

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Local Impact Analysis

Isolate behavior shifts in priority regions.

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Brand Awareness Effects

Connect awareness campaigns to downstream engagement.

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Baselines And Counterfactuals

Compare event periods with baselines for lift.

Trusted by more than 2,000 of the world’s leading brands

Event Research Features

Pre and Post Windows

Define flexible time windows before, during, and after events so you can isolate incremental changes in traffic, search behavior, and purchase outcomes.

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Multi-Level Segmentation

Slice impact by geography, device, referral source, and customer type to understand who reacts, how quickly, and whether behavior sustains or fades.

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Campaign and Media Context

Overlay marketing, pricing, or merchandising calendars to distinguish event-driven behavior from planned initiatives and uncover interactions between media and external shocks

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Research Ready Datasets

Export structured Consumer Behaviors clickstream data into statistical tools or notebooks where analysts can run bespoke models, causal inference, or custom visualizations efficiently.

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Unlock the Power of BIScience
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Discover how our 30M+ global opt-in panel and AI-driven insights from clickstream, purchase data, and digital ad intelligence deliver unmatched value and keep you ahead of the competition.

What Sets Us Apart

Unified Global Panel

One global panel of 30+ opt-in users that powers different datasets in real time.

Privacy by Design

Transparent consent and strict compliance keep every insight regulatory ready.

Real Consumer Behavior

Organic actions from real users, not synthetic or scraped, for deep coverage.

Trusted by Thousands of Marketing Professionals

Digital Intelligence at Scale

Access one clear view of competitive intelligence across markets, platforms, and devices.

global markets
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opt-in digital devices
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smart TVs panel
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unique signals
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behavioral digital data
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online journeys
0 M+
domains tracked
0 M
digital touch points
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