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Interaction Context Feed

Interaction Context Feed

Access device, operating system, browser, geography and more details from Consumer Behaviors for every captured session.

Enrich Every Event

Add the context analysts need to interpret behavior correctly, segment audiences, and design experiences for specific environments.
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Device-Level Insight

See whether interactions occur on mobile.

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Operating System Detail

Understand performance differences between OS versions.

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Geographic Segmentation

Slice behavior by country or region quickly.

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Time-Based Analysis

Align events with campaigns, seasons, or events.

Context Feed Features

Rich Metadata Fields

Attach device, operating system, browser, geography and more to every Consumer Behaviors event so you never lose context.

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Audience Segmentation Power

Create precise audience segments based on environment, location, and usage patterns to support personalized experiences, targeted analysis, and smarter decision making.

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Environmental Performance Insights

Understand how site speed, layout, or functionality perform under different devices and conditions so teams prioritize fixes that matter most.

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Easy Analytical Join Keys

Use consistent identifiers to combine context feeds with other Consumer Behaviors datasets or internal data sources seamlessly across teams.

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Trusted by more than 2,000 of the world’s leading brands

Digital Intelligence at Scale

Access one clear view of competitive intelligence across markets, platforms, and devices.

global markets
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opt-in digital devices
0 M
smart TVs panel
0 M
unique signals
0 M
behavioral digital data
0 PB
online journeys
0 M+
domains tracked
0 M
digital touch points
0 B
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