AdClarity Adds US Linear TV to Its Cross-Media Ad Intelligence Platform
AdClarity now unifies digital and TV ad intelligence in the US through one cross-media platform, powered by an all-new TV Intelligence Suite. For many brands, TV is still the largest single line item in the media budget, yet it often sits outside digital competitive tools. Teams can easily see what rivals do on social, video, […]
Follow the Money – How CTV Budgets Shifted in the Last Two Years
Viewer behavior has already moved decisively toward streaming. The next question is whether budgets have followed. Between 2024 and 2025, AdClarity data shows that CTV ad spend in the United States rose from about 46.9 billion dollars to roughly 51.3 billion dollars, an increase of just over 9 percent in a single year. That tells […]
Streaming Took Over the Living Room: Now What?
CTV is no longer a side note in the media plan. As streaming takes over the living room, CTV has become a primary environment for reach, brand building, and measurable performance. Viewers are not thinking in terms of channels. They simply open an app on the main screen and press play. At the same time, […]
Inside 2025 US Digital Ad Spend and What It Means for 2026
As we look back at 2025 from the start of 2026, our proprietary data shows a US digital ad market that grew modestly in total, but shifted sharply in how budgets were allocated. Across social, display, online video, and Connected TV, spend reached about 164.3 billion dollars in 2025, up roughly 4 percent from 157.9 […]
AdClarity Introduces Connected TV Ad Intelligence for the U.S. Market
We are excited to share that AdClarity now includes Ad Intelligence for Connected TV (CTV) in the U.S. market! With this addition, streaming and OTT environments sit alongside display, video, social, and mobile in one view, so you can finally see how CTV really fits into your digital mix. Bringing Streaming into a Unified View […]
