We are excited to share that AdClarity now includes Ad Intelligence for Connected TV (CTV) in the U.S. market! With this addition, streaming and OTT environments sit alongside display, video, social, and mobile in one view, so you can finally see how CTV really fits into your digital mix.
Bringing Streaming into a Unified View
Our CTV measurement is powered by a smart TV panel of 2 million devices in the U.S., plus 7 million mobile and desktop streaming devices. That panel lets us capture real CTV ad activity in near real time, so you can see who is advertising, where they appear, how often, and with which creatives.
Because CTV lives inside AdClarity’s cross media view, you can look at streaming performance next to other channels instead of piecing together separate tools and reports. It becomes much easier to understand whether CTV is adding incremental reach, driving frequency too high, or leaving obvious gaps.
