Assaf Toval, co-founder and CEO of marketing data firm BIScience, suggested similar trends were set to play out in other digital advertising markets around the globe. “Based on the advertising data and insights collected from our 30 million global opt-in human panel, large advertisers are targeting social and CTV today as their primary advertising channels specifically in the U.S.,” said Toval, “but we see the same trend in almost every market.”
