AdClarity now unifies digital and TV ad intelligence in the US through one cross-media platform, powered by an all-new TV Intelligence Suite.
For many brands, TV is still the largest single line item in the media budget, yet it often sits outside digital competitive tools. Teams can easily see what rivals do on social, video, CTV, and display, but linear buys usually remain locked in separate systems and reports. That makes it hard to understand the real media mix behind a campaign or benchmark cross-media strategy.
AdClarity is closing that gap with the addition of Linear TV in the US as a fully supported media inside the AdClarity platform. Customers can now see competitor activity across Linear TV, CTV, display, video, social, and mobile in one place, using one methodology, for true apples-to-apples comparison.
Why Linear TV Still Matters for Competitive Strategy
Linear TV continues to reach large audiences and command significant investment, especially for brand building and tentpole events. When it is missing from competitive analysis, marketers see only part of the picture. A spike in digital spend may look aggressive, but without TV you cannot tell whether it is a full-scale push or just a supporting layer.
Bringing Linear TV into AdClarity gives teams a complete understanding of how competitors really allocate budgets. You can see when brands lean on TV to drive reach, when they pair TV with heavy digital support, and when they scale back TV to favor online channels.
A Single Methodology Across TV and Digital
AdClarity now covers ABC, CBS, FOX, and NBC ads, plus leading cable, news, and sports networks, with estimated ad spend and impressions for competitive benchmarking across 100+ US networks and local affiliates.
With Linear TV in the US now live, AdClarity applies the same underlying methodology across all media. Spend is modeled consistently, taxonomies are aligned, and media activity is measured using the same logic whether it runs on a TV screen, a browser, or a mobile app.
That consistency matters. It lets teams compare spend to spend and media to media without worrying about hidden differences between vendors. You can look at a campaign and understand how much went to Linear TV versus CTV and online video, how much to social and display ads, and how the mix changed over time, all from a single source of truth.
What Marketers Can Do with Linear TV in AdClarity
With Linear TV data available alongside digital channels, AdClarity customers can:
- Benchmark TV to digital spend ratios for key competitors and categories
- Identify brands that over index on TV or under invest in it compared to peers
- Track how TV investment shifts around launches, seasonality, or major events
- Build more accurate media mix models and competitive narratives for stakeholders
Instead of stitching together separate TV reports and digital tools, teams can run one analysis that reflects the full campaign.
One Ad Intelligence Platform Across All Media
The addition of Linear TV means AdClarity now covers all major advertising channels in a single ad intelligence platform. Customers no longer need to buy separate tools for TV and digital or reconcile different methodologies across vendors. BIScience’s behavioral and media expertise sits behind one interface, one dataset, and one set of workflows.
For brands, agencies, publishers, and data partners that want a unified view of competitor strategy across TV and digital, Linear TV in AdClarity is a significant step forward. To see how it can support your planning and competitive analysis, contact AdClarity for a walkthrough of the new capabilities.
