Promotion and Coupon Effectiveness

Promotion Effectiveness Insights

Use Purchase Data to see which coupons, discounts and shipping incentives truly lift incremental sales across
products, retailers and time.

Measure Promotion Impact

Promotion analysis with Purchase Data separates incremental revenue from subsidized purchases, helping marketers design offers that create profitable demand.
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Quantify Real Lift

Separate promotional lift from baseline demand.

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Compare Offer Types

Compare coupon, discount and shipping tactics.

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Optimize Timing Windows

Time promotions when customers respond most.

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Strengthen Partnerships

Negotiate smarter retailer programs with evidence.

Trusted by more than 2,000 of the world’s leading brands

Promotion Measurement Features

Rich Promotion Context

Purchase Data records coupon usage, shipping options and stock availability for each transaction, providing complete context for how specific promotions shape purchase decisions.

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Incremental Lift Calculation

Analysts compare promoted and non-promoted periods to calculate incremental volume, revenue and margin by offer type, retailer, product line or audience segment.

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Flexible Measurement Windows

Flexible time windows allow marketers to evaluate short bursts, seasonal pushes or evergreen incentives without rebuilding measurement frameworks each time.

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Reporting-Ready Outputs

Promotion performance outputs export cleanly into spreadsheets and BI tools, making it simple to refresh dashboards, share results and inform future planning cycles.

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What Sets Us Apart

Unified Global Panel

One global panel of 30+ opt-in users that powers different datasets in real time.

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Transparent consent and strict compliance keep every insight regulatory ready.

Real Consumer Behavior

Organic actions from real users, not synthetic or scraped, for deep coverage.

Trusted by Thousands of Marketing Professionals

Digital Intelligence at Scale

Access one clear view of competitive intelligence across markets, platforms, and devices.

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