Products
Cart Behavior Analytics

Cart Behavior Analytics

Use Purchase Data to capture cart events and unique
hesitation moments across websites and apps to diagnose
drop off.

Understand Cart Decisions

Turn detailed cart and activity signals into insight about demand, hesitation, and abandonment across eCommerce sites and apps.
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Track Cart Adds

See which products shoppers add most.

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Capture Hesitation Moments

Identify removes that signal doubt or friction.

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Measure Cart Abandonment

Quantify items left unpurchased after addition.

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Compare Site Apps

Understand behavior differences between web and apps.

Cart Insight Features

Cart Event Tracking

Capture every add-to-cart and, just as importantly, remove-from-cart event at the product level, revealing demand drivers and hesitation moments that your competitors cannot see.

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Hesitation Signal Analytics

Quantify where shoppers slow down, reverse actions, or drop items, so merchandising and UX teams can pinpoint abandonment causes within the cart stage.

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Omnichannel Activity Capture

Collect purchase related engagement from eCommerce sites and mobile apps together, enabling consistent cross-device analysis of browsing, carting, and checkout behavior.

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Optimization-Ready Outputs

Feed structured Purchase Data events into analytics tools so marketing, product, and eCommerce teams can test hypotheses and refine omnichannel strategies quickly.

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Trusted by more than 2,000 of the world’s leading brands

Digital Intelligence at Scale

Access one clear view of competitive intelligence across markets, platforms, and devices.

global markets
0
opt-in digital devices
0 M
smart TVs panel
0 M
unique signals
0 M
behavioral digital data
0 PB
online journeys
0 M+
domains tracked
0 M
digital touch points
0 B
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