Products
eCommerce Events Feed

eCommerce Events Feed

Capture product views, cart actions, hesitation signals, and completed transactions from Consumer Behaviors eCommerce events to understand purchase paths.

Understand Purchase Behavior

See how shoppers move from browsing to buying, where they hesitate, and which experiences drive stronger conversion.
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View to Purchase

Track how often product views become orders.

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Cart Add Behavior

Measure which items reach carts across sessions.

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Hesitation Moments (Unique!)

See exactly when users remove items from carts.

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Checkout Completion Rates

Understand which paths most often create transactions.

eCommerce Feed Features

Structured Event Taxonomy

Use standardized events like product view, add to cart, remove from cart, and purchase so analysis maps clearly to familiar ecommerce funnels.

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Hesitation Signal Capture

Leverage unique removal and backtracking indicators from Consumer Behaviors to understand where shoppers second guess decisions and what might unblock them.

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Basket Composition Insights

Analyze which products are viewed, paired, and purchased together in baskets to inform merchandising, recommendations, and cross-sell strategies better.

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Transaction-Level Detail

Access order-level information and context so you can connect revenue outcomes to specific journeys and marketing influences.

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Digital Intelligence at Scale

Access one clear view of competitive intelligence across markets, platforms, and devices.

global markets
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opt-in digital devices
0 M
smart TVs panel
0 M
unique signals
0 M
behavioral digital data
0 PB
online journeys
0 M+
domains tracked
0 M
digital touch points
0 B
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